Let’s first understand what are Digital Marketing and Social Media Marketing. Digital marketing is marketing with the help of electronic devices like computers, tablets, mobile phone etc. It can also be offline using electronic devices that do not relay on the internet like basic digital signage, etc.
We can segregate it further according to online and offline mediums:
Let’s first understand what are Digital Marketing and Social Media Marketing. Digital marketing is marketing with the help of electronic devices like computers, tablets, mobile phone etc. It can also be offline using electronic devices that do not relay on the internet like basic digital signage, etc.
We can segregate it further according to online and offline mediums:
Online: Social media marketing, Pay Per Click (PPC), Email Marketing, Mobile Marketing, Blogging, Video Streaming, Viral Marketing, Online Banner Ads and Search Engine Optimization (SEO) etc.
Offline: TV, Radio, Digital Signage, SMS, etc.
Social media marketing is a part of online digital marketing. It is used to reach out to people on social networking platforms like Facebook, Twitter and Youtube and interact with them.
Difference between Digital Marketing and Social Media Marketing
- Digital marketing is a marketing strategy.
- Social media marketing is a part of the digital marketing strategy.
- Digital marketing use various electronic channels of marketing.
- Social media marketing uses various social media platforms.
- Digital marketing includes online as well as offline channels.
- Social media marketing is purely a part of online marketing.
- Digital marketing is focused at all target audiences and they respond to digital marketing according to their level of interest.
- Social media marketing is more focused and involves people who have common interests, and audiences are involved only through mutual consent.
How to choose the right social media platform?
In the beginning of every social media campaign you need to be clear about the objectives for which you are using social media then accordingly make the right choice i.e. choose the right social media platform. The table below suggests the most preferred social media platform choice according to your objective.
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Objective |
Social Media Platforms |
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Google+ |
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YouTube |
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| Increase website traffic |
√ |
√ |
√ |
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| Improve GSRP |
√ |
√ |
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| Increase brand awareness |
√ |
√ |
√ |
√ |
√ |
√ |
| Customer engagement |
√ |
√ |
√ |
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| Advertising opportunity |
√ |
√ |
√ |
√ |
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| Network building |
√ |
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| Lead generation |
√ |
√ |
√ |
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Interesting Digital and Social Media Statistics 2013
- 74% of marketers believe that Facebook is important for their lead generation strategy.
- Twitter’s fastest growing age demographics are 55 to 64 years old.
- Around 46% of web users turn to social media for making purchases.
- Social media generates almost double the marketing leads of trade shows, telemarketing, daily mail or PPC.
- A Facebook post gets 75% of possible engagement in its first 5 hours.
- 40% of marketers use Google+.
- 5.5 billion people get online via mobile and 1.5 billion via desktops.
- 31% companies report that they are just starting to develop a mobile strategy or have no mobile strategy at all.
- 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response.
- More than half of all Facebook members have used the social network via a smartphone and 33% use a phone as their primary means of Facebook access.
Reference: CRN, University of Massachusetts Dartmouth, Mashable, Business Insider, Mobile Marketer, Forrest, Internet Retailer, The Economist, AllThingsD, Digital Insights, Heidi Cohen, State of Digital.
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